About

Chorsu was founded by Jordan King, who has spent more than 15 years on the digital side of Australia’s biggest broadcasters and publishers. He was National Commercial Manager for Video at News Corp, established the Unruly SSP in Australia, then spent nearly a decade as Director of Programmatic and Digital Sales at Nine before becoming National Digital Sales Director at Seven.

Along the way he has priced everything from remnant 728x90s on forgotten sites to Australia’s biggest sporting events, and seen the bid signals behind billions of dollars of programmatic spend. Chorsu brings that content, value and pricing experience to social video: working out what each channel is genuinely worth, so brands and agencies spend less on waste and more on the inventory that performs.