How it works

Chorsu uses a combination of bid signals and content intelligence to grade a channel's quality and premium. We then focus on determining the true value of that channel to ensure that our clients' assets are over-represented in high-value, low-cost channels and under-represented in low-value, high-cost ones.

01

Grade

Find signals of broadcast-quality programming at YouTube scale.

02

Value

Compare what an impression is worth with what the auction asks.

03

Program

Build the core, control discovery and improve the buy as it runs.